Skee’s Tees

Summer Style with Muskegon Company’s Vibrant New Brand Identity “Skee’s Tees”

In the Lake Michigan city of Muskegon, where the summer season brings waves of tourists seeking the perfect blend of lakeside relaxation and culture, Skee’s Tees has emerged as a local icon. Y-Knot Embroidery a local trusted apparel company , known for their top-notch screen printing and embroidery services, embarked on a new journey to carve out a distinct identity for their summer tourist clothing line while staying true to their roots.

Crafting a Unique Identity: The challenge for Y-Knot was to seamlessly integrate their summer apparel offerings into their established business-to-business operations while captivating a new audience in an oversaturated market. To tackle this, the company explored the delicate balance between familiarity and innovation. They aimed to create a brand that not only stood out but also instantly resonated with their target audience.

Navigating the Design Landscape: Guided by graphic design, we delved into the nuances of brand identity, considering how the new brand could complement their existing reputation while capturing the essence of summer in West Michigan. Through iterative design and feedback loops, we navigated the terrain, seeking to strike the perfect balance between continuity and novelty.

From Concept to Creation: After careful deliberation and collaboration, “Skee’s Tees” arrived as a bold design that seamlessly merged the freshness of summer with the trustworthiness of their established brand. The final logo and brand guidelines, adaptable across various mediums including signage, clothing, web, and print, epitomized the vibrant spirit of Muskegon while retaining the company’s core identity.

Driving Impact: The launch of Skee’s Tees’ new brand identity marked a turning point for the company, resulting in a significant uptick in summer apparel sales. Beyond boosting revenue during the peak tourist season, the refreshed brand image also led to increased visibility and recognition for the parent company, translating into enhanced business opportunities year-round.

Take Away: With their commitment to quality, innovation, and community, Y-Knot Embroidery of Muskegon, Michigan, has successfully navigated the challenges of rebranding, emerging stronger and more dynamic than ever before. Through their vibrant new identity, they continue to inspire both locals and visitors alike, setting the standard for summer style in West Michigan.

By strategically leveraging the power of graphic design, logo, and brand, Skee’s Tees has not only differentiated themselves in a competitive market but also established themselves as a beacon of creativity and excellence in the local business landscape.